Bettomax Liberia, one of the leading betting companies in Liberia, announced on Friday, August 9, a landmark sponsorship deal with two clubs in the male and female divisions of the Liberian league.
The two clubs include Shaita Angels FC of the Orange Upper Women’s Division League and Champions Watanga of the Orange First Division.
The sponsorship agreement with Watanga will run for three league seasons, while the deal with Shaita Angels is valued at US$14,400 and is subject to renewal.
This historic agreement demonstrates Bettomax’s strategic efforts to boost its brand awareness and community involvement in important markets.
The sponsorship deals also demonstrate Bettomax’s steadfast commitment to corporate social responsibility and its support for the growth of sports in Liberia. It is anticipated to enhance brand visibility and loyalty among local and international audiences.
Both Shaita Angels and Watanga FC will feature Bettomax’s branding on the front of their match kits as their leading kit sponsors.
“We, as a betting company, know how popular football is, so it is also important that we support those who are running the clubs and try to get them to a higher profile as well as us. Additionally, as a company, we want to demonstrate our commitment to corporate social responsibility. As such, part of this agreement is to select a local charity every month to identify with, with an emphasis on health and education,” said Darren Glover, CEO of Bettomax Liberia.
For her part, Shaita Angels’ president, Benita Urey, appreciated Bettomax Liberia for its commitment to supporting football, especially becoming the first betting company to sponsor a women’s football club.
Bettomax is a bookmaker and online casino in Liberia. The brand was founded in 2019 and is licensed by the Liberia National Lotteries Authority.
